Branding Tips and More

from Station8.

02 Nov

3 Reasons Why Slogans Make Smart Website Domains

November 2, 2016

If your new brand launch or advertising campaign includes a slogan or tagline, you may have explored registering a service mark or grabbing the corresponding hash tag. But did you think about securing your tagline as an online domain? Here are three reasons why buying the .com for your slogan is a smart move. 1. […]

11 Oct

9 Ways Drone Footage Can Help Your Next Video Take Flight

October 11, 2016

Drones may look like trendy toys, but this small gadget can bring big ROI for your brand. Here’s why you should consider using a drone in your next video: 1. Show Scale When our client, AG Equipment Company, wanted to showcase their impressive facility, we knew that a drone would be the best way to […]

23 May

3 Places NOT to Be Creative on Your Website

3 Places NOT to Be Creative on Your Website

May 23, 2016

Engaging your online visitors and keeping them on your website requires creativity. Compelling content, beautiful design and intuitive navigation all add up to a positive user experience. But there are a few places where getting creative could work against you by stifling interaction and increasing bounce rates. Here are three places where being straightforward is the way to go. […]

01 Apr

Late Braking

“Late Braking” and Other Lessons Learned from Formula1 Racing

April 1, 2016

As a three-time Formula One World Champion, Lewis Hamilton knows what it takes to consistently win races and outmaneuver his competition. He didn’t become the dominant force of F1 racing by accident. Recently, Hamilton was on CBS’ 60 Minutes and spoke with Charlie Rose about his illustrious career. He explained a major factor contributing to […]

05 Dec

Client Testimonials for Station8 Branding

How to Secure Enthusiastic Client Testimonials

December 5, 2015

Endorsements from your clients bring third-party credibility to your website and other brand communications. These authentic sound bites allow you to showcase an aspect of your brand or service, without sounding self-serving. But how do you go about securing client testimonials – while ensuring they sound great? The trick is not asking for a testimonial […]

03 Nov

Why Your People Don't Make The Difference

Why Your People Don’t Make The Difference

November 3, 2015

You have great things to say about your company or brand. But will your words make an impact or get lost in the shuffle? To make your brand story stand out, you can’t chime in with what everyone else is saying. Learn how to dig deeper and differentiate your brand with messaging that sets you […]

19 Oct

Understanding Your Google Analytics

Understanding Your Google Analytics

October 19, 2015

Google Analytics is a great tool for understanding how people use and utilize your site. We’ve built this guide to provide a simple overview of the key terms Google Analytics uses to describe the behavior of users on your site. Users How many people viewed or interacted with your site. A single person (user) can […]

25 Sep

Giving Back: Honoring Those Who Serve While Supporting the Tulsa Fire Museum.

September 25, 2015

Station8 marked the 90th anniversary of our namesake home, Tulsa’s historic Fire Station No. 8, on September 24 with a celebration that recognized retired and active Tulsa Fire Department firefighters and raised funds for the new Tulsa Fire Museum. We were honored to welcome dozens of firefighters and many of their family members back to […]

05 Aug

Promo Video

3 Big Reasons Why You Need a (Short) Corporate Video

August 5, 2015

Shake off your perception of lengthy corporate videos dragging on in a dark boardroom. Today’s smarter versions are all about capturing your messaging in a quick, engaging “brand burst.” Here’s why you should revisit this powerful tool and discover why short videos make all the difference. They fit in everyone’s schedule. Got a minute? Just […]

24 Jul

The Little Trick to Make Your Website Domain Easier to Read and Remember

July 24, 2015

Website domains are often a mash-up of words followed by .com. Without conventional spaces to separate the string of words, legibility suffers and unintended words can be formed. To help readers understand your important web domain at a glance, capitalize the first letter of every word. Note the legibility difference in this example. fireupyourbrand.com FireUpYourBrand.com […]

11 Jun

Five Places to Position Your Most Important Copy

June 11, 2015

Emily Brontë wrote in Wuthering Heights, “A person who has not done half his day’s work by 10 o’clock runs a chance of leaving the other half undone.” Think of your advertising copy the same way. If you don’t get most of your message across early in your headline, you run the chance of leaving […]

08 May

Why a Mobile-Friendly Site Is an SEO Imperative

May 8, 2015

Google’s algorithms that determine how high your website ranks in search results can seem like a mathematical mystery. So when Google clearly states in plain English what you should do to improve your search engine rankings, it’s time to take heed. Such is the case with Google’s recent push for mobile-friendly websites that are legible […]

01 Apr

Four Places Where Typos Love to Hide

Four Places Where Typos Love to Hide

April 1, 2015

Typos happen to the best of us at the most inopportune times. Case in point? See if you can spot the typo in Lincoln’s Second Inaugural Address chiseled into the chamber wall of the Lincoln Memorial and later corrected. Luckily for us, correcting typos in digital content is easier than in limestone. Still, when proofing […]

17 Mar

The Most Overlooked Aspect of SEO

The Most Overlooked Aspect of SEO (It’s Not Keywords)

March 17, 2015

Keyword research is the foundation of successful Search Engine Optimization (SEO), but it’s only part of your strategy. To improve your website’s PageRank with Google, it’s imperative to understand what Google values in a website. “Focus on the user and all else will follow.” Google, Ten Things We Know to Be True. Source The first […]

20 Feb

Five Time Bombs That Date Your Brochure

Five Time Bombs That Date Your Brochure

February 20, 2015

Going to press is different than going live with digital content. To protect your printing budget – and brand image – avoid these traps that make your printed pieces irrelevant before their time. Years in business. Your experience may be a differentiator, but the number of years you’ve been around is guaranteed to change within […]

19 Jan

Station8 Chosen for Flowood MS Word of Life Church Website

Station8 Chosen for Flowood, MS, Word of Life Church Website

January 19, 2015

Tulsa consulting firm 3 Cords Group has awarded Station8 with the development of its latest website project – a comprehensive new site for Word of Life Church in Flowood, MS. The new website will create a welcoming online experience for those seeking a church home, while giving existing members greater access to upcoming events, ministries […]

02 Dec

Chihuly At OKCMOA

Oklahoma City Museum of Art Taps Station8

December 2, 2014

Following a competitive agency review, the Oklahoma City Museum of Art has selected Station8 to complete its comprehensive new website design. The new OKCMOA.com will include enhanced functionality including a dynamic events calendar and a searchable image gallery. Most importantly, its design, messaging and accessibility will strengthen the museum’s brand as a leading visual arts […]

10 Nov

Station8 Launches OU Physicians-Tulsa’s First-Ever Brand Campaign

November 10, 2014

Across the country, academic teaching clinics are sought out and recognized for their advanced medical knowledge and exceptional care. Here in northeastern Oklahoma, that leading-edge resource is OU Physicians-Tulsa. Yet despite serving the community with more than 300 doctors and five clinic locations, many people were unfamiliar with OU Physicians-Tulsa as a health care option […]

06 Nov

Campaign Logo a “Winner”

November 6, 2014

For weeks leading up to the Nov. 4th election, the “Drummond for District Judge” logo designed by Station8 was a prominent sight on campaign signs throughout the city – foreshadowing Doug Drummond’s decisive victory with 61.3% of the vote. “Seriously, I think our awesome logo made a huge difference in the campaign outcome,” said Dana […]

24 Oct

Station8 Celebrates Renovation Completion

October 24, 2014

Renovations to Tulsa’s historic Fire Station No. 8 are complete – and we’re excited to be in our namesake building. See the photo gallery of our open house celebrating our new office and the transformation of this Cherry Street District landmark, built in 1925.

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