Website domains are often a mash-up of words followed by .com. Without conventional spaces to separate the string of words, legibility suffers and unintended words can be formed. To help readers understand your important web domain at a glance, capitalize the first letter of every word. Note the legibility difference in this example.

fireupyourbrand.com

FireUpYourBrand.com

Major search engines are not case sensitive, so this simple remedy won’t impact your search engine rankings. This practice also beats the previous trend of adding dashes and underscores between words that act as distractions and must be noted out loud in broadcast and video applications with voiceovers.