Keyword research is the foundation of successful Search Engine Optimization (SEO), but it’s only part of your strategy. To improve your website’s PageRank with Google, it’s imperative to understand what Google values in a website.
“Focus on the user and all else will follow.”
Google, Ten Things We Know to Be True.
The first truth in Google’s manifesto, “Ten Things We Know to Be True,” shows Google’s commitment to providing an outstanding user experience. Make this your goal for your website as well. Positive experiences driven by clear navigation, beautiful design and relevant content increase the time users spend exploring your website. As Google says, all else will follow – including your rankings.