Fire Up Your Brand

Posts by Station8 Team

Should I rebrand my business?

Good branding establishes trust with customers and communicates the purpose of a company. As a brand evolves, whether through internationalization, acquisition, or ever-changing markets, some companies choose to rebrand. Rebranding…

UX strategy in the real world

Far too often, User Experience (or UX) is treated as a vague and academic topic. Those of us within the web design industry often refer to it in terms of…

How branding provides a competitive advantage

Powerful branding evokes desire, value, and loyalty and drives your customer to buy (or not). To outperform direct and indirect competitors, you need differentiators that create a strong competitive advantage….

Creating the perfect brand messaging strategy

A well-executed brand messaging strategy helps companies connect with consumers, prompts a commitment to consistency, encourages employee rapport, supports a positive internal culture, creates competitive awareness, and outlines brand positioning…

Branding for B2B vs. B2C

Business-to-business (B2B) and business-to-consumer (B2C) are two forms of commercial transactions; B2B transactions are performed when products are sold to other businesses and involve product divisions, channel partners, investor relations,…

Branding Trends of 2019

Branding done well has the potential to change the entire trajectory of a business, whether it’s a mineral rights acquisition company or a popular clothing and accessories retailer. The way…

Why we love brand evolution

Your dad may recall the 1975 jingle for the two all-beef patties with special sauce at McDonald’s, but you probably can’t remember the brand before “I’m Lovin’ It.” Though their…

How Branding Affects Buying Behavior

Have you ever taken a long, hard look at the cover of a book before you buy it? If we could guess, we’d say you probably have. By human nature,…

6 Reasons Why Your Business Needs A Website

A website design unique to your company has the ability to increase your business significantly. As digital marketing has evolved and developed over the years, websites have been crowned beneficial,…

Progressive Web Apps : Fire Up Your Sales Force

If you haven’t used a progressive web application (PWA), get ready — you soon will. Used for tasks such as online ordering, infield calculators, and sales and productivity tools, PWAs…

Bring Clarity to Your Message With Visual Storytelling

Everything RL Hudson does is complex. From engineering and manufacturing high-performance engine parts to providing 99% on-time global supply chain management, the company turns demanding challenges into simplified solutions for…

This Is How Google Wants You To Think About SEO

Over the years, SEO tactics have changed according to algorithm updates and the information Google disseminates. Today, Google updates its algorithm daily, albeit with small changes. Identifying trends, testing strategies…

Mayor G.T. Bynum Visits Station 8

Even with Amazon and USA BMX (yes, the Olympic bike racing sport)  bringing their business to Tulsa and recent developments with Tulsa’s Gathering Place, Mayor G.T. Bynum still took time…

Good Reads From Around the Station

This week, more than 100 countries observed World Book Day on April 23rd. In honor of the celebration, we’re sharing some good reads from around the station. Here’s what our…

What You Need To Write For SEO in 2018

We are well into 2018, and if you don’t have an SEO game-plan in place, it’s not too late to start. To be sure, SEO is a multifaceted undertaking. It…

Why Slogans Make Smart Website Domains

If your new brand launch or advertising campaign includes a slogan or tagline, you may have explored registering a service mark or grabbing the corresponding hash tag. But did you…

Why a Mobile-Friendly Site Is an SEO Imperative

Google’s algorithms that determine how high your website ranks in search results can seem like a mathematical mystery. So when Google clearly states in plain English what you should do…