Fire Up Your Brand

Easy Spring Cleaning for your Website and SEO

April 20, 2018

It’s finally spring! Sure, you’re probably thinking more about packing away your winter wardrobe than your website design and SEO, but small changes to your site can go a long way. Here are 3 easy things you can do now.

 

  1. Get Rid of Dead Links

 

Part of SEO and UX (user experience) means checking to make sure the links on your website lead to existing pages. Links that direct to no longer active pages make for poor user experience. Now is the time to get your 301 redirects in place, or simply delete the link. If you create a 301 redirect, make sure it points to relevant content.

 

  1. Update Your Homepage Video

Video content on your website can be a showstopper. And returning visitors to your website like to see new content. Whether it’s new products, services or employees you wish to spotlight, a quality video is a powerful way to grab attention, explain a new offering or tell a story.

 

  1. Declutter Your Forms

Breaking down the barriers between potential customers and your business starts with your website’s contact form. We recommend making it as easy as possible: just name, email address and comments required, if possible.

 

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