This Is How Google Wants You To Think About SEO

Over the years, SEO tactics have changed according to algorithm updates and the information Google disseminates. Today, Google updates its algorithm daily, albeit with small changes. Identifying trends, testing strategies and adhering to industry best practices is part of the SEO game. But since the beginning, there is one aspect of SEO that has hardly changed — a focus on the user. Google’s Basic Principles says this:

“Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, ‘Does this help my users? Would I do this if search engines didn’t exist?’”

You see, the focus on the user has always been at the forefront of search engine optimization for Google. In 2018, we are watching user experience become more central than ever to your search engine optimization strategy.