Altius

Pivotal Moment: A transformation built from the ground up.

The Whitesell Group was poised for expansion, but constrained by a legacy name that no longer reflected the business it had become. Through discovery and competitive analysis, we uncovered their true advantage: a vertically integrated model that wasn’t just a differentiator — it was their superpower. The new name, Altius, meaning “higher,” anchors the brand around elevated performance, reliability and partnership.

A story worth telling. A digital experience that converts.

We developed anchor assets to showcase the scale and integration of Altius’ manufacturing and supply-chain capabilities. Rather than focusing on parts, as many competitors do, we built a people-first visual narrative that highlights the teams behind the work. A redesigned website with intuitive navigation and industry- and capability-specific pathways improved UX, while optimized content positioned Altius for stronger discovery across search engines and generative AI in a highly competitive market.