Altius

Pivotal Moment:

A transformation built from the ground up.

The Whitesell Group was poised for expansion, but constrained by a legacy name that no longer reflected the business it had become. Through discovery and competitive analysis, we uncovered their true advantage: a vertically integrated model that wasn’t just a differentiator — it was their superpower. The new name, Altius, meaning “higher,” anchors the brand around elevated performance, reliability and partnership.

A story worth telling. A digital experience that converts.

We developed anchor assets to showcase the scale and integration of Altius’ manufacturing and supply-chain capabilities. Rather than focusing on parts, as many competitors do, we built a people-first visual narrative that highlights the teams behind the work. A redesigned website with intuitive navigation and industry- and capability-specific pathways improved UX, while optimized content positioned Altius for stronger discovery across search engines and generative AI in a highly competitive market.

Capabilities

AltiusUp.com

SEO Campaign

  • 68.98%

    increase in organic clicks

  • 82.2%

    increase in engaged sessions

Challenge

Stand out in a highly competitive digital landscape. Make it easy for new and existing customers to learn more about Altius's advanced capabilities.

Strategy

Utilize strategic content to capitalize on AEO and GEO to capture the audience.

  • Highlight capabilities and commonly asked questions through FAQ's, thereby capitalizing on the new search intent through Google.
  • Thoroughly tell the brand story to capture potential customers searching for the old company name, and efficiently drive them to the new website.
2 Altius brochures. 1 open to show interior pages and 1 closed to show the cover.
Altius brochure opened to show the tri-fold.
  • Altius Orange#FE5C00
  • Altius Khaki#E2DCCF
  • Dark Gray#292929
  • Rich Black#000000
  • Warm Gray#656565
Altius digital ad graphic containing "built for more" overlaid across a collection of bolts.
Altius digital ad graphic containing a worker holding a part to the camera.
Altius digital ad graphic containing a worker at a machine.
Front of the Altius business cards.

A die-cut corner mirrors the angle of the Altius Eagle. Black Scotix elevates the card by adding weight, texture and a striking matte-black surface.

Back of the Altius business cards.

Station8 has helped us strengthen our story and elevate the Altius brand during an important period of growth.

Jason AlbroFormer PresidentAltius

Organic LinkedIn Campaign

  • 592.2%

    increase in impressions

  • 5x

    the industry average ad CTR

  • Altius social media post containing a video of the Altius logo.
  • Altius social media post containing "something big is landing soon".
A worker holding a CNC milled part.
2 office workers in conversation walking down a factory floor.
A worker at a cnc machine performing work.
A welder with an American flag patch on his shirt welding.
2 factory workers comparing part plans in a factory at a table.
A partnership for a pivotal moment

The right message at the right time.

2 office workers in conversation walking down a factory floor.

Built For More

The theme moves Altius beyond "supplier" into "trusted supply chain partner."

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