ProtoQuip

Pivotal Moment:

Preparing for expansion.

As ProtoQuip prepared to relaunch a dental product, the brand needed to support growth on two fronts: simplifying online ordering for dental offices and creating a product line distributors could easily carry and sell.

A brand built to scale.

We developed a future-proofed name and visual identity designed to scale with the product portfolio over time. A fresh logo, dynamic video and modern website brought the brand to life, clearly communicating value, simplifying the buying experience and setting ProtoQuip up for lasting momentum.

Capabilities

ProtoQuipUSA.com

BeforeAfter

564.6%
increase in new users
381%
increase in website sessions
286%
increase in customers reaching checkout

Challenge

Cut through the noise and efficiently advertise an add-on product for a critical piece of dental technology.

Strategy

Target key decision-makers at dental offices and DSOs through paid and organic channels.

Earn clinician trust and demonstrate value with paid social.
Leverage SEO to drive conversion of clinicians looking to protect their workflow and their investment.