Here’s What Branding and Whiskey Have In Common

Branding and whiskey have more in common than you might think. For whiskey makers, the goal of the distillation process is to render a pure, consistent product from batch to batch. In the world of branding and advertising, we believe businesses should strive to do the same: produce clear, consistent messaging.

Too often, business stray from their core messaging when it comes to website copy, brochures and other marketing materials. As a result, these companies lose their sense of identity. Similarly, when a batch of whiskey deviates from standard taste, it’s referred to as flavor drift.

Like a reputable whiskey, your company’s brand should offer pure, honest messaging that reflects your core values. Doing so not only helps communicate key differentiators that define your company, but strengthens your overall branding as it’s perceived by others.