How to ask clients for testimonials

Last Modified: July 2, 2024

Endorsements from your clients bring third-party credibility to your website and other brand communications. 

These authentic responses allow you to showcase an aspect of your brand or service, without sounding self-serving. But how do you ask clients for testimonials?

The trick is not to ask a client for a testimonial at all. 

Ask your client or customer if they wouldn’t mind providing a sentence or two about their experience working with you. This gets people thinking beyond, “great service,” to a more personal and often enthusiastic review that includes real details unique to you and your brand.

Also, by limiting it to one to two sentences, clients are more likely to comply – and potential clients are more likely to read it.

If you’re ready to boost your brand with client testimonials, craft a simple email today asking for this quick favor and send it out to your best fans. 

Explain how and where the endorsement will be used. Then be sure to credit their name and title. It’s a smart way to sell your brand without a hint of being sales-like.

Station8 is a marketing agency located in Tulsa, Okla. They have a history of working with clients that have incredible noble causes™.

Station8’s award-winning services include messaging, advertising, digital marketing and SEO strategies.

Published: December 3, 2018

Are you ready to fire up your brand?