How Are You Monitoring Your Brand’s Online Presence?

Are you tracking what people are saying about your business? You might be familiar with tools like Google Alerts that notify you when your brand and keywords are mentioned online. Google Alerts is a great, free service to stay in the know, but its scope is limited to the sources that Google tracks — primarily web news and blog articles.

Businesses of all sizes want to know what people are saying not only on the web, but across social media platforms, too. And that’s where media tracking services like Mention come in handy. Media tracking tools allow you to monitor your brand across the web and social platforms, check in on competition, discover influencers and even create custom reports. They allow you to make informed decisions for your business based on real-world data.

More importantly, effective use of media tracking tools helps generate leads and retain business. And that’s where brand monitoring can improve your bottom line.