Why a Mobile-Friendly Site Is an SEO Imperative

Google’s algorithms that determine how high your website ranks in search results can seem like a mathematical mystery. So when Google clearly states in plain English what you should do to improve your search engine rankings, it’s time to take heed. Such is the case with Google’s recent push for mobile-friendly websites that are legible and look great on mobile devices as well as on desktops and laptops. Mobile friendly sites, for example, respond to the device on which they are viewed. Because they are “responsive,” they automatically resize to eliminate the need for side-to-side scrolling or zooming in to read the text on your smart phone or tablet.

If your website is not mobile friendly, it will continue to work on mobile devices. At stake here, however, are your search engine rankings, since Google places great value on an optimum user experience. Remember, search engine rankings are a snapshot in time, similar to your personal physical fitness. You can get in shape once, but to stay in shape, you have to continue working at it the rest of your life. SEO is the same. You have to work at it constantly to stay on top of the heap. And you better believe your competition is working for that top spot as well.

To determine if your site is mobile-friendly, simply use the Google Mobile-Friendly Test tool.

If your site is not mobile-friendly, the sooner you act, the more SEO “fitness” you can maintain. Call Station8 and learn how we can bring your website up to today’s standards for mobile-friendly sites and other ways to improve your Search Engine Optimization (SEO).