AAON

Pivotal Moment:

Bringing beauty to HVAC.

Behind every technical spec is human impact — comfort, safety, the air people breathe. We humanized the AAON brand and built a story designed to inspire, positioning them as an undisputed leader. As the world asks for better solutions. AAON is delivering. They continue to drive the industry forward to a cleaner and more sustainable future.

Fueling consistency and accuracy.

AAON is a large, publicly traded company with multiple locations, making early alignment essential. A Brand Messaging Strategy established a clear foundation for cohesive execution across both print and digital channels.

From captivating campaign visuals to technical literature built for accuracy and ease of use, AAON’s updated brand reflects the company’s commitment to continuous improvement.

Capabilities

AAON Alpha brochure cover.
AAON Alpha brochure second interior spread.
AAON Alpha brocure interior spread.
AAON Alpha brochure inside tri-fold.

Digital Ad Campaign

Animated web ads for AAON’s Alpha Class line convey a feeling of innovation and forward thinking.

Challenge

Better serve REPS with a centralized solution that makes their day easier. Generate excitement about this important step forward.

Strategy

We designed AAON’s new REP Central portal and introduced it with a 3D-animated launch video at their National Sales Meeting. By showcasing the simplicity of ordering parts, tracking orders and submitting warranty claims, the video positioned the portal as a seamless, all-in-one service hub for REPs.

Factory worker assembling an HVAC unit.
A worker smiling next to a shelf of wires.
Worker painting an HVAC unit.
AAON employee standing in a manufacturing facility wearing safety glasses, gloves and protective sleeves.
Close up of hands welding.
AAON.com
AAON web page containing information about units.
AAON Rep central home page.
BeforeAfter
Stock Value134.8%

increase in stock price during partnership with Station8

My entire team and I are so excited about our website design. It is exactly what we had in mind!

Jeremy CavnessExecutive Director, MarketingAAON
  • Mobile view of the AAON website containing multiple units.
  • Mobile view of the AAON website containing a unit.
AAON Delta brochure page containing a child in a classroom.
AAON Delta brochure cover.
AAON Delta Brochure cover with a chef at a cooking station.
2 AAON brochures opened to compare interior spreads.
2 AAON brochures opened to show interior pages.
AAON Stratus brochure cover.
AAON Stratus brochure page 2.
AAON Stratus brochure page 3.

For a better tomorrow.

An HVAC worker assembling a unit on a factory line.

Engineered for everyone.

Exterior wide shot of the AAON manufacturing facility in Tulsa, Oklahoma.

Relentless improvement. Remarkable innovation.

Close up of an HVAC unit motherboard.

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