UX and SEO: This Is How Google Wants You to Think

Understanding the relationship between UX and SEO is critical for optimizing your website’s visibility in search engine results pages (SERPs).

Over the years, SEO tactics have changed according to algorithm updates and the information Google disseminates.

Today, Google updates its algorithm daily, albeit with small changes.

Identifying trends, testing strategies and adhering to industry best practices is part of the SEO game.

But since the beginning, there is one aspect of SEO that has hardly changed — a focus on the user.

Google’s Basic Principles says this:

“Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, ‘Does this help my users? Would I do this if search engines didn’t exist?’”

User experience in SEO has always been at the forefront for Google.

In 2024, we are continuing to witness how user experience affects SEO, making the relationship between UX and SEO ever so more important in your search strategy.

Learn more about how to stay on top of SEO.

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