The battle for search engine rankings is not won with a singular approach. If one area is neglected, you can expect competition to rise. An effective SEO strategy begins with a focus on technical elements and user experience and advances with SEO content marketing.
SGA Design Group, a nationally recognized architecture firm, wanted to remain at the vanguard of prototypical retail design. That meant getting in front of potential clients through good SEO. Faced with an outdated website, poor search engine rankings, and unrefined content, the company needed a powerful strategy to stay ahead of the pack.
Station8 created a new website and launched a robust digital strategy, beginning in the website development phase with technical SEO. Since the beginning of our partnership, SGA has increased website traffic by 1574%. Today, we continue to yield successful results by targeting the “critical 4” SEO factors.
With SGA’s previous website, technical errors, warnings and notices impeded high search engine rankings — reflected by a low overall health score. Today, SGA maintains excellent site health with optimized structuring, tags and crawlability for indexing.
Search engine rankings are largely driven by content marketing. For SGA, we create shareable content that connects the architecture firm with potential customers searching for their services.
SGA continually increases their search engine visibility because of content we create that Google indexes and ranks. Our data-driven process identifies and researches lucrative keywords and longtail phrases to drive results. No matter the format, we have the art of SEO writing down to a science.
More website traffic means more sales leads. Since the beginning of our partnership, SGA has increased website traffic by 1574%. After a 794% increase in website traffic at the end of year one, SGA expanded their SEO efforts with Station8 — resulting in an additional 85% increase in website traffic their second year of SEO.
"I try to ask every potential client how they found us. And after working with Station8, I’m a believer in SEO."
Daryl L. Bray, AIA, NCARB