The battle for search engine rankings is not won with a singular approach. If one area is neglected, you can expect competition to rise. An effective SEO strategy begins with a technical website audit and advances with a multifaceted marketing strategy.
SGA Design Group, a nationally recognized architecture firm, wanted to remain at the vanguard of prototypical retail design. That meant getting in front of potential clients through good SEO. Faced with an outdated website, poor search engine rankings, and unrefined content, the company needed a powerful strategy to stay ahead of the pack.
Station8 created a new website and launched a powerful digital strategy, beginning in the website development phase with technical SEO. Today, we continue to yield successful results by researching, targeting and tracking keywords, and creating authoritative content to increase SGA’s visibility in search engines.
With SGA’s previous website, technical errors, warnings and notices impeded high search engine rankings — reflected by a low overall health score. Today, SGA maintains good site health. The website’s crawlable link structure ensures new articles are discovered and indexed by search engines.
Search engine rankings are largely driven by content marketing. For SGA, we create shareable content that connects the architecture firm with potential customers searching for their services.
By continually researching, targeting and tracking keywords and phrases, SGA maintains top search engine rankings and increased visibility for targeted keywords.
"I try to ask every potential client how they found us. And after working with Station8, I’m a believer in SEO."
Daryl L. Bray, AIA, NCARB