Is Your B2B Website Truly User-Friendly?
While websites aimed directly at consumers are getting more sleek, organized, and sped up than ever before, some B2B web designs are lagging behind. In fact, we regularly come across…
14 min read
While websites aimed directly at consumers are getting more sleek, organized, and sped up than ever before, some B2B web designs are lagging behind. In fact, we regularly come across…
14 min read
What will your next business website be designed for? Who will need to see it, and how will they be influenced? These are simple questions, and they probably have…
15 min read
Good branding establishes trust with customers and communicates the purpose of a company. As a brand evolves, whether through internationalization, acquisition, or ever-changing markets, some companies choose to rebrand. Rebranding…
6 min read
Far too often, User Experience (or UX) is treated as a vague and academic topic. Those of us within the web design industry often refer to it in terms of…
17 min read
Nearly two-thirds of all web traffic now originates from mobile devices, and most of us are far more attached to our phones and tablets than our desktop and laptop computers….
14 min read
Powerful branding evokes desire, value, and loyalty and drives your customer to buy (or not). To outperform direct and indirect competitors, you need differentiators that create a strong competitive advantage….
5 min read
Lately, we’ve been spending a lot of time with business owners and executives telling them about the magic of design systems. Often, the men and women we are meeting with…
15 min read
A well-executed brand messaging strategy helps companies connect with consumers, prompts a commitment to consistency, encourages employee rapport, supports a positive internal culture, creates competitive awareness, and outlines brand positioning…
11 min read
Business-to-business (B2B) and business-to-consumer (B2C) are two forms of commercial transactions; B2B transactions are performed when products are sold to other businesses and involve product divisions, channel partners, investor relations,…
9 min read
Imagine for a moment that you opened a retail store in a busy pedestrian mall. Hundreds or thousands of people are setting foot in your shop each day. Sounds good,…
15 min read
In 1990, gas was $1.15 per gallon, the cost of a Super Bowl ad was $700,000, and the song at the top of the Billboard charts was “Hold On” by…
9 min read
We were thrilled to be approached earlier this spring by Grogg’s Green Barn, Oklahoma’s first 100% organic garden center, for a full rebrand, including a new logo and a complete…
3 min read
Branding done well has the potential to change the entire trajectory of a business, whether it’s a mineral rights acquisition company or a popular clothing and accessories retailer. The way…
5 min read
Your dad may recall the 1975 jingle for the two all-beef patties with special sauce at McDonald’s, but you probably can’t remember the brand before “I’m Lovin’ It.” Though their…
4 min read
If you’re reading this, you’ve probably wondered at least once, “How much does a website cost?” Perhaps this question often goes unanswered in the world of website design and development…
5 min read
Have you ever taken a long, hard look at the cover of a book before you buy it? If we could guess, we’d say you probably have. By human nature,…
8 min read
A website design unique to your company has the ability to increase your business significantly. As digital marketing has evolved and developed over the years, websites have been crowned beneficial,…
5 min read
Here at Station8, we are constantly working with B2B and industrial clients across multiple industries. With clients spanning from aviation to orthodontics, there is often very involved research to be…
6 min read
Five years ago almost to the day, our branding and advertising agency moved into Fire Station No. 8. It was decided that because the location was so iconic, we would…
7 min read
If you haven’t used a progressive web application (PWA), get ready — you soon will. Used for tasks such as online ordering, infield calculators, and sales and productivity tools, PWAs…
5 min read
Why you need a data-centric, objective-focused strategy when it comes to UX design for B2B Part of our mission as user experience (UX) designers requires us to bridge the gap…
9 min read
Oil Capital Electric (OCE) is known for delivering exceptional mechanical, electrical, and plumbing solutions from one dependable name. If you’re in the northeastern Oklahoma area, you’re probably familiar with their…
7 min read
The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect. — Tim Berners-Lee, W3C Director and inventor of the World Wide…
9 min read
Everything RL Hudson does is complex. From engineering and manufacturing high-performance engine parts to providing 99% on-time global supply chain management, the company turns demanding challenges into simplified solutions for…
2 min read
Over the years, SEO tactics have changed according to algorithm updates and the information Google disseminates. Today, Google updates its algorithm daily, albeit with small changes. Identifying trends, testing strategies…
2 min read
Did you know Tulsa Community College is Oklahoma’s largest, multi-campus community college? With four main campuses throughout the Tulsa area, TCC is a huge part of our community. What better…
1 min read
Even with Amazon and USA BMX (yes, the Olympic bike racing sport) bringing their business to Tulsa and recent developments with Tulsa’s Gathering Place, Mayor G.T. Bynum still took time…
1 min read
A powerful image conveys a great deal. It can give a sense of scale, depth, detail, context — and even your brand. In the creative process, especially in concepting and…
2 min read
Introduction Learning Management Systems (LMS) are an integral part of any organization that needs to provide educational courses, resources and training programs to different sets of users. Often times, it’s…
8 min read
Even more than slogans and other branding elements, your brand’s logo and colors should have tremendous staying power. Still, after years or even decades of faithful service, logos sometimes require…
2 min read
Branding and whiskey have more in common than you might think. For whiskey makers, the goal of the distillation process is to render a pure, consistent product from batch to…
2 min read
Congratulations to our client Selser Schaefer Architects for celebrating 25 years as an architecture firm. Selser Schaefer believes great design is nothing without people to experience it, interact with it…
1 min read
Are you tracking what people are saying about your business? You might be familiar with tools like Google Alerts that notify you when your brand and keywords are mentioned online….
2 min read
This week, more than 100 countries observed World Book Day on April 23rd. In honor of the celebration, we’re sharing some good reads from around the station. Here’s what our…
3 min read
It’s finally spring! Sure, you’re probably thinking more about packing away your winter wardrobe than your website design and SEO, but small changes to your site can go a long…
2 min read
When it comes to web design these days, user experience (UX) and SEO are more closely linked than ever. Here’s a look at how clarity and interactivity are fundamental to…
4 min read
We are well into 2018, and if you don’t have an SEO game-plan in place, it’s not too late to start. To be sure, SEO is a multifaceted undertaking. It…
8 min read
Each year, we enter our advertising, branding and website design work into regional, national and international competitions for industry recognition. As part of the 52nd annual ADDY Awards, our submissions…
4 min read
Land and family. That’s what Bradford Minerals knows best. As a family-owned business themselves, Bradford acquires royalty interest and mineral rights on behalf of individuals, mainly in the Delaware Basin…
13 min read
So you’ve started your search. You’re looking for a talented web design firm to create and launch an engaging, beautiful new website. Thrilling! Are you already considering a sure-fire search…
4 min read
If your new brand launch or advertising campaign includes a slogan or tagline, you may have explored registering a service mark or grabbing the corresponding hash tag. But did you…
2 min read
Drones – more than a toy. a real look at how adding footage to your website can keep your visitors engaged. Scale Our client, AG Equipment Company, wanted to showcase…
6 min read
Engaging your online visitors and keeping them on your website requires creativity. Compelling content, beautiful design and intuitive navigation all add up to a positive user experience. But there are a few…
4 min read
As a three-time Formula One World Champion, Lewis Hamilton knows what it takes to consistently win races and outmaneuver his competition. He didn’t become the dominant force of F1 racing…
3 min read
Endorsements from your clients bring third-party credibility to your website and other brand communications. These authentic sound bites allow you to showcase an aspect of your brand or service, without…
2 min read
You have great things to say about your company or brand. But will your words make an impact or get lost in the shuffle? To make your brand story stand…
3 min read
Station8 marked the 90th anniversary of our namesake home, Tulsa’s historic Fire Station No. 8, on September 24 with a celebration that recognized retired and active Tulsa Fire Department firefighters…
3 min read
Emily Brontë wrote in Wuthering Heights, “A person who has not done half his day’s work by 10 o’clock runs a chance of leaving the other half undone.” Think of…
2 min read